Monthly Archives: September 2019

Keyword Research to Match the Buyer’s Journey

keyword research

Keyword Research to Match the Buyer’s JourneyKeyword research is as old as SEO itself. Search engines use keywords to provide a list of relevant results to the searcher, and as this SEO market expanded, Google brought in an advertising platform that gave businesses a chance to appear on search engine results pages for keywords. From there, […]

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How to Use Manipulation in Marketing Ethically

manipulation in marketing

Manipulation is the ability to change the behavior or perception of others in clever or unscrupulous ways. For many, the word has negative connotations, so the idea that manipulation can be used for marketing conjures up images of scare tactics and deception. While marketing involves some manipulation, it isn’t necessarily a bad thing. Done ethically, manipulation […]

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