We’re living in a text message world, and this gives entrepreneurs a unique and added opportunity to reach people faster and more efficiently. Texts, in comparison to phone calls or emails, are more engaging, getting crazy high open rates and responses. Want to know how to incorporate text messaging into your marketing plan? Read on.#1 Engage […]
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The purpose of your websiteBefore I can talk about the necessary elements of your website specifically, I need to address the purpose of a website.Gone are the days of your websites just being a digital brochure for your company. A website now has many jobs including:Get found – The website should be optimized for search to help you […]
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No matter what kind of business you run, there is value in establishing hub pages for relevant areas of expertise. Still not convinced about why you should take the plunge? Here are the ways they can transform your business. Organize Existing Content If you’ve been diligently following the rules for content creation over the years, […]
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Look, if you’re a local business, meaning most or all of your business comes from customers living in your community, you must get very serious about local SEO. Don’t worry, ranking locally for the kinds of things your prospects are looking for isn’t rocket science, but it does take a serious commitment to a handful […]
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If you can’t put a check next to all of these things, you have clear marching orders to make sure you can before the new year starts. Otherwise, you’re just throwing money away!#1 Retarget All VisitorsIt’s time to check in with anyone and everyone who has engaged with your brand. Reconnect with prior customers by giving […]
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