Inbound links. So step five is where you're going to get links from other websites linking to your website. And this is probably 60 plus 70% of the weight of the SEO factors when you add them all together. There are lots of different places that you can get links and authority. You can get links from an association website, from an industry, a site like Home Advisor. You could get some traffic driving there from Facebook or social media platforms, local chambers, apps on phones.
But most importantly probably other blogs and other companies that are writing blog posts. And they see that you wrote a really interesting article and they decide to link to your article, which lives on your website, from their article that they're putting on their website that builds an inbound link that Google sees and all of those add up.
And the more that you have, generally the better. But they have to be legitimate links for real content reasons; if people are just linking to each other back and forth just because you’re friends, that doesn't help at all.
You also want to use a tool to analyze your links and realize that not all links carry the same weight. So in this case, we're looking at the analysis of a tool, and you can see this happens to be ahrefs. The DR stands for domain ranking, and ahrefs has ranking criteria that they associate with it. And these are just factors that tell you the higher the numbers are under the DR Column; the more Google assigns a weight to them.
Now we have content, which is one of my favorite topics and it's also a topic of an upcoming book I've got hopefully out here very soon. Content is so important on your website. So we talked about the service area pages, we talked about the services pages.
You also need to have informative, educational and entertaining content on your website. These are usually done with blogging. You can have project description and a project portfolio on your website to show examples of your work. That's all educational, and it also means that every time you're creating a new piece of content, you're giving Google and the search engines another reason to come crawl your website, and another opportunity to help you rank for another keyword phrase.
When you write and create content, you also have to optimize it. So you have to go through an SEO process to get it. Like we talked about the title tag, the H tag, the alt description for your pictures, the internal links, all of that stuff. And then you need to promote it. So you need to push it out through social media, or we typically set up a content distribution network.
Whenever somebody writes a new piece of content for that website, it's automatically published to key sites across the web. By doing that, it increases the visibility and opportunity to find that piece of content which increases the likelihood that they're going to read it and also link to it. And building those links is a really important thing. And the best way to do that is to create content. People will link to your content when you provide them really good content.