Keyword Research to Match the Buyer’s JourneyKeyword research is as old as SEO itself. Search engines use keywords to provide a list of relevant results to the searcher, and as this SEO market expanded, Google brought in an advertising platform that gave businesses a chance to appear on search engine results pages for keywords. From there, […]
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Manipulation is the ability to change the behavior or perception of others in clever or unscrupulous ways. For many, the word has negative connotations, so the idea that manipulation can be used for marketing conjures up images of scare tactics and deception. While marketing involves some manipulation, it isn’t necessarily a bad thing. Done ethically, manipulation […]
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Trust is the most important factor in determining how your website converts. If prospects don’t trust your site, they aren’t going to give you their information or use their credit cards to make purchases. Increased credibility = increased sales! Here’s a quick list of credibility enhancers that you can implement quickly to increase the credibility of your […]
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The stats on social messaging – and consumer expectations regarding businesses using messaging to communicate with them – paint a very clear picture: You need to have a social messaging strategy in your sales and customer service processes! Take a look at the numbers:By the end of 2018, it was reported that 78% of the world’s […]
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Facebook has become such an important way for businesses to market their products and services. But with recent changes to the Facebook algorithm, many businesses are struggling to get the same exposure they used to get on Facebook. As this graph illustrates, the distribution and engagement of a typical post have gone way down over time, […]
Continue readingThe foundation for building an effective web persona is creating a local presence. Key requirements for being found in a local search include having a website, getting listed, reviewed and then optimizing everything. SEO is free traffic that occurs when people perform searches. There are two components, on- page SEO and off-page SEO. On-page SEO consists […]
Continue readingGoogle Ads is a topic that is important for many painting companies. They are always in search of ways to increase their number of clients. With Google Ads, a pay-per-click type of advertising, painters will see an impactful outcome in reaching customers. Understanding Google Ads is important for any business. Google Ads is a great advertising […]
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Here’s what it means for your business You no doubt heard over the years that you should build your list and that usually refers to building an email list. Having a good list of prospects and customers that you can email on a regular basis is one of the easiest, most affordable and most […]
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Social media marketing is all about engagement. The more engaged your audience is, the more distribution you get from the social networks, which helps your audience grow. It’s a virtuous circle that begins with engagement which is why we highly recommend that you use the following seven Instagram Story features in your marketing. Stories are a great […]
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Successful marketing is about more than tracking analytics, building a social following and getting traffic on websites. Ultimately, successful marketing is about the customers. No matter how great your marketing efforts are, it doesn’t matter if you can’t connect with the audience. So, if you want to be truly successful, you need to have an in-depth […]
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