All Posts by Painter SEO

Keyword Research to Match the Buyer’s Journey

keyword research

Keyword Research to Match the Buyer’s JourneyKeyword research is as old as SEO itself. Search engines use keywords to provide a list of relevant results to the searcher, and as this SEO market expanded, Google brought in an advertising platform that gave businesses a chance to appear on search engine results pages for keywords. From there, […]

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How to Use Manipulation in Marketing Ethically

manipulation in marketing

Manipulation is the ability to change the behavior or perception of others in clever or unscrupulous ways. For many, the word has negative connotations, so the idea that manipulation can be used for marketing conjures up images of scare tactics and deception. While marketing involves some manipulation, it isn’t necessarily a bad thing. Done ethically, manipulation […]

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Local Presence for Painters

The foundation for building an effective web persona is creating a local presence. Key requirements for being found in a local search include having a website, getting listed, reviewed and then optimizing everything. SEO is free traffic that occurs when people perform searches. There are two components, on- page SEO and off-page SEO. On-page SEO consists […]

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Google Ads for Painters

Google Ads is a topic that is important for many painting companies. They are always in search of ways to increase their number of clients.  With Google Ads, a pay-per-click type of advertising, painters will see an impactful outcome in reaching customers. Understanding Google Ads is important for any business. Google Ads is a great advertising […]

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Audiences are the new list

building your business

Here’s what it means for your business   You no doubt heard over the years that you should build your list and that usually refers to building an email list. Having a good list of prospects and customers that you can email on a regular basis is one of the easiest, most affordable and most […]

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7 Instagram Story Features You Should Use To Create More Engagement With Your Prospects & Customers

Social media marketing is all about engagement. The more engaged your audience is, the more distribution you get from the social networks, which helps your audience grow. It’s a virtuous circle that begins with engagement which is why we highly recommend that you use the following seven Instagram Story features in your marketing. Stories are a great […]

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