How to Generate An Endless Supply of New Content Ideas

content ideas

In today’s business world, content is an important, scalable way to educate, entertain, and deepen the relationship between you and your prospects and customers. You need a constant stream of content to keep you connected with your audience, but how can you do that all while focusing on running your business? It’s easy. Simply start compiling content […]

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5 Reasons You Should Publish Longer Content

long-form content

In today’s world of bite-sized social posts, it may be tempting to believe that long-form content is dead. Nothing could be further from the truth, and if you aren’t creating longer content, you are missing a lot of great benefits from your content marketing. Yes, producing 3000-4000 words for a post involves a lot of work […]

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The Use of Blockchain In Digital Marketing

blockchain

While the industry is divided on the use of blockchain in general, thanks to cryptocurrency, there’s no question that it has plenty of promise in digital marketing. Though blockchain got most of its attention from Bitcoin, there’s much more to this technology than cryptocurrency. Blockchain provides a method of digital record-keeping that keeps a ledger of […]

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Keyword Research to Match the Buyer’s Journey

keyword research

Keyword Research to Match the Buyer’s JourneyKeyword research is as old as SEO itself. Search engines use keywords to provide a list of relevant results to the searcher, and as this SEO market expanded, Google brought in an advertising platform that gave businesses a chance to appear on search engine results pages for keywords. From there, […]

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How to Use Manipulation in Marketing Ethically

manipulation in marketing

Manipulation is the ability to change the behavior or perception of others in clever or unscrupulous ways. For many, the word has negative connotations, so the idea that manipulation can be used for marketing conjures up images of scare tactics and deception. While marketing involves some manipulation, it isn’t necessarily a bad thing. Done ethically, manipulation […]

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Local Presence for Painters

The foundation for building an effective web persona is creating a local presence. Key requirements for being found in a local search include having a website, getting listed, reviewed and then optimizing everything. SEO is free traffic that occurs when people perform searches. There are two components, on- page SEO and off-page SEO. On-page SEO consists […]

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Google Ads for Painters

Google Ads is a topic that is important for many painting companies. They are always in search of ways to increase their number of clients.  With Google Ads, a pay-per-click type of advertising, painters will see an impactful outcome in reaching customers. Understanding Google Ads is important for any business. Google Ads is a great advertising […]

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