We’re living in a text message world, and this gives entrepreneurs a unique and added opportunity to reach people faster and more efficiently. Texts, in comparison to phone calls or emails, are more engaging, getting crazy high open rates and responses. Want to know how to incorporate text messaging into your marketing plan? Read on.#1 Engage […]
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The purpose of your websiteBefore I can talk about the necessary elements of your website specifically, I need to address the purpose of a website.Gone are the days of your websites just being a digital brochure for your company. A website now has many jobs including:Get found – The website should be optimized for search to help you […]
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No matter what kind of business you run, there is value in establishing hub pages for relevant areas of expertise. Still not convinced about why you should take the plunge? Here are the ways they can transform your business. Organize Existing Content If you’ve been diligently following the rules for content creation over the years, […]
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Look, if you’re a local business, meaning most or all of your business comes from customers living in your community, you must get very serious about local SEO. Don’t worry, ranking locally for the kinds of things your prospects are looking for isn’t rocket science, but it does take a serious commitment to a handful […]
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If you can’t put a check next to all of these things, you have clear marching orders to make sure you can before the new year starts. Otherwise, you’re just throwing money away!#1 Retarget All VisitorsIt’s time to check in with anyone and everyone who has engaged with your brand. Reconnect with prior customers by giving […]
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You undoubtedly know what branding is, and you’ve probably spent considerable time working on brand identity and brand awareness for your business. But have you thought about building your personal brand? That is, have you considered that your reputation, both online and offline, may now be just as important as the reputation of your business? Read […]
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Q1 will be here before you know it! While you may be looking forward to a fresh start, that doesn’t mean that your whole company is as enthusiastic. And a dispirited team will practically ensure that you’ll hit the dreaded Q1 sales slump. To make sure that everyone is ‘drinking that 2020 Kool-Aid’, you’ll need to […]
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In today’s business world, content is an important, scalable way to educate, entertain, and deepen the relationship between you and your prospects and customers. You need a constant stream of content to keep you connected with your audience, but how can you do that all while focusing on running your business? It’s easy. Simply start compiling content […]
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In today’s world of bite-sized social posts, it may be tempting to believe that long-form content is dead. Nothing could be further from the truth, and if you aren’t creating longer content, you are missing a lot of great benefits from your content marketing. Yes, producing 3000-4000 words for a post involves a lot of work […]
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While the industry is divided on the use of blockchain in general, thanks to cryptocurrency, there’s no question that it has plenty of promise in digital marketing. Though blockchain got most of its attention from Bitcoin, there’s much more to this technology than cryptocurrency. Blockchain provides a method of digital record-keeping that keeps a ledger of […]
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